Awareness-raising educational programme on the challenges of the Attention Economy

What is the Your Attention Please! Project

Targeted at teachers, it offers a media education approach to help them support their students in understanding the digital environment in which they operate.

The “Your Attention, Please!” (YAP!) project is part of a citizen awareness approach to the challenges of the attention economy and its impact on the digital practices of young people aged 11 to 15.
Targeted at teachers, it offers a media education approach to help them support their students in understanding the digital environment in which they operate.
Teachers are at the heart of the project. They participate in training modules, provide feedback to refine the content, and co-create a self-training path tailored to their needs. At the same time, they take part in a co-design process of educational activities to be tested directly in the classroom with their students.

YAP! – Your Attention Please! is a European project designed to provide teachers in France, Belgium, and Portugal with concrete tools to address the attention economy in the classroom.

Co-created with teachers from various disciplines – English, history, science, mathematics, citizenship education, economics, etc. – it will offer a self-training program consisting of four independent modules, as well as a set of 15 educational activities, all of which will be freely accessible on this platform.

A broad dissemination strategy will accompany the project to encourage its adoption in schools and raise awareness about the challenges of attention in the digital age.

In a world where everyone’s time is limited, digital platforms (YouTube, TikTok, Netflix, Instagram, etc.) compete to capture our attention. This attention has become a valuable resource because it is what generates value.

To maximize engagement, they constantly refine their algorithms and design interfaces that encourage users to stay connected longer: infinite news feeds, personalized recommendations, notifications… These mechanisms influence the way we access information, consume content, and interact online.

Adolescents aged 11 to 15 operate in a digital landscape where the content they consume and share is not neutral: it is influenced by the economic logic of the platforms. It is these logics that determine what is highlighted, how formats evolve, and why certain content goes viral.

This attention economy impacts both the way information is produced and how it circulates. Short and engaging formats, catchy headlines, the staging of content… These are all elements that shape the media experience of young people and mold their online practices. It is also these logics that influence how time spent on screens is managed.

Developing a critical understanding of these mechanisms allows students to better grasp the digital environment in which they operate, to question the content they encounter, and to exercise a more conscious and thoughtful approach to their usage.

What is the Your Attention Please! Project

Targeted at teachers, it offers a media education approach to help them support their students in understanding the digital environment in which they operate.

Teachers are at the heart of the project. They participate in training modules, provide feedback to refine the content, and co-create a self-training path tailored to their needs. At the same time, they take part in a co-design process of educational activities to be tested directly in the classroom with their students.

YAP! – Your Attention Please! is a European project designed to provide teachers in France, Belgium, and Portugal with concrete tools to address the attention economy in the classroom.

A broad dissemination strategy will accompany the project to encourage its adoption in schools and raise awareness about the challenges of attention in the digital age.

How to Participate

Do you teach students aged 11 to 15? The “Your Attention Please!” (YAP!) project invites you to explore the challenges of the attention economy with your students and to make use of educational resources tailored to your teaching practice.

Follow training to better understand the attention economy and its implications in the digital world.
Contribute to the creation of educational activities with other teachers from various disciplines.
Access resources designed for classroom use, free of charge.

Partners

The YAP! Project is powered by a consortium of five European organizations. Meet the team behind it!

Kocoya Thinklab

Country : France

Kocoya ThinkLab is a non-profit organization founded in 2016. It works for inclusion and digital literacy through the design and facilitation of intergenerational workshops. Kocoya ThinkLab defines itself as a “digital educator” for the general public.

Kocoya ThinkLab facilitates 50 workshops per week in France.

It raises awareness among nearly 20,000 people annually, including young people, children, parents, seniors, job seekers, etc.

With its 7 employees and 40 trainers, it collaborates with over 200 partners, including the National Education system, local authorities, and the EU, to promote accessible, ethical, and responsible digital education.

Grizzly Tech

Country : France

Grizzly Tech, founded in 2022, is a certified Qualiopi training organization dedicated to training professionals on the use of digital technologies. Grizzly Tech aligns with the United Nations Sustainable Development Goal No. 4 (SDG No. 4) for lifelong learning.

Grizzly Tech focuses on the digital co-education of young people by developing tailored training programs.

The target audience it trains includes educators, social workers, teachers, and education sector leaders who work with parents and young people.

Grizzly Tech has been involved in the “Educational Digital Territories” (TNE) project, a state pilot initiative to develop co-education for young people through digital tools in 12 French departments.

Digi Activity

Country : France

Digi Activity is a digital education company specializing in teaching middle and high school students digital creation skills.

Founded in 2017, it offers courses in coding, digital art, 3D modeling, video production, music creation, and game design.

Digi Activity develops its own educational resources, focusing on project-based learning, digital culture, and creativity.

With 1,200 students per year, it collaborates with families and educational institutions to promote digital literacy and responsible technology use.

Média Animation

Country : Belgium

Média Animation is a leading media and digital education center in Belgium’s Wallonia-Brussels Federation.

Founded in 1972, it provides training, research, and resources for educators, social workers, and cultural professionals.

Recognized by the Ministry of Education and Culture, it promotes media literacy, critical thinking, and digital inclusion.

With 45 staff members, Média Animation runs European projects, teacher training, and public awareness initiatives, impacting thousands of educators and students annually.

Edruptiva

Country : Portugal

EDruptiva is a non-profit organization based in Portugal, dedicated to education and the development of digital skills.

Under the Happy Code brand, it provides training in technology, entrepreneurship, and social awareness to over 10,000 children, young people, and teachers annually, having reached a total of 50,000 students over time.

EDruptiva establishes partnerships with schools, businesses, and public entities to expand digital education.

It leads initiatives such as Technovation Girls Portugal, APPlica-te, and DXC Code Challenge, impacting thousands of students annually and promoting innovation and digital inclusion, thus addressing important social issues.

Partners